Case Study - Lucy Media
Lucy Media is a media and entertainment company based in the ACT which provides a worldwide platform allowing fans to share entertainment news and photos.
The concept of Lucy Media is to develop and market websites that bring users together, share information and feature their collaborated content. Lucy Media’s goal is to create a vibrant and socially active community around one of the largest and most engaging information resources on the internet.
The company was formed in July 2007 by Managing Director, Alex Mair. With most users based overseas in the US, Canada and the UK, Lucy Media targets consumers interested in entertainment information, news and photos.
In conducting his business, Alex says it’s important to ensure you have a detailed plan before hiring staff. And he says his biggest challenge has been attracting good technical people to help build the product.
Lucy Media became involved with Canberra BusinessPoint in 2008. Alex says it supported him during a period of rapid growth.
“Canberra BusinessPoint has supported the growth and strategic development of Lucy Media through professional advice and mentoring”, Alex said.
“The networking events provide a supportive environment and allow me to talk to other business owners and exchange ideas”, he continued.
For Alex, one of his biggest business successes was winning the 2009 ACT Export Award. Previously, he won, through Canberra BusinessPoint, the 2009 Sales Growth Award. This recognised the fact that his visitors grew from 8 million in 2008, to approximately 12 million in 2009. Alex has since won the 2010 Sales Growth Award, 2010 Enterprise of the Year and 2010 ACT Export Award.
Our export growth has been strong. One of the company's websites, whosdatedwho.com is in the top 500 most popular websites in the United States, according to Quantcast.com, which is a great achievement for a company operating out of Fyshwick
The ultimate goal is to grow Lucy Media into one of the largest and most engaging resources on the internet.