Commercialisation & Innovation

Most of us have good ideas - only a few make it to being used by others. Often we don't look far enough, we don't see markets and we don't know what to do.

These modules will give you the basic concepts of commercialisation. They provide an introduction to the many considerations involved in the commercialisation of valuable intellectual property. What do you need to know about the market, about negotiation, about protecting your innovations?

Knowledge of these concepts can help you become more commercially focused and help you build a commercial culture within your business.

"The value of an idea lies in its use" - Albert Einstein